Tharoor recalled that Sylvester d’Cunha had rejected as many as 712 photos of babies before finalizing his own sister Shobha Tharoor as the first Amul Baby for the campaign, which was launched in black and white initially. It was not only inspiring and clever, but also remained topical with a lot of pun and humour. Shobha Tharoor, the first Amul baby also attended the meeting.ĭr Tharoor said the Amul campaign was the longest-running outdoor advertisement in India. Lok Sabha MP Dr Shashi Tharoor recently delivered a virtual keynote address at a function organized by Pepper Creative Awards Trust, Cochin, to pay tribute to the advertising legend Sylvester d’Cunha. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram, We are sure that through the engaging content that the teams have built, kids will be more mindful of their nutrition and learn various ways to improve their own immunity," said, Ketan Mohile, Category Director (Kids Nutrition Category), Cipla. It allows the brand the opportunity to strengthen our connect with kids by educating them about the importance of 'Suraksha and immunity' via a much-loved character like Little Singham. "Immuno Boosters by Cipla Health is proud to partner with Discovery Kids in their School Contact Program.
With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids." So, there's a need to educate consumers about oral-care and its impact on overall well-being. However, brushing your teeth is generally seen as a mundane and routine activity. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. Oral hygiene is an important part of being fit & healthy.
Talking about the activity, Harkawal Singh, Marketing Head- Oral Care, Dabur India Ltd, said, "Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.” Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need.
The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution.
#LITTLE SINGHAM CHARACTER MOVIE#
The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.Īs a part of the special contact initiative, Discovery Kids will showcase a specially created movie offering practical tips to children to handle difficult day to day situations such as a powerful elder grabbing a young one et al. Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, has in a short span garnered unprecedented traction across the country. Discovery Kids, one of India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country.
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